Tuesday, November 26, 2019
Hammurabi Essays (572 words) - Codes Of Conduct, Legal Codes
Hammurabi Essays (572 words) - Codes Of Conduct, Legal Codes Hammurabi In his position as King of Babylonia, Hammurabi managed to organize the world's first code of laws and establish Babylon as the dominant and successful Amorite city of its time. "Records written on clay tablets show that Hammurabi was a very capable administrator and a successful warrior. His rule spanned from 1792 B.C. to 1750 B.C. When he became king in 1792, he was still young, but had already become entrusted with many official duties in his administration"(Grolier). In the early years of his reign, Hammurabi mostly participated in traditional activities, such as repairing buildings, digging canals, and fighting wars. Yet later in his rule, Hammurabi organized a unique code of laws, the first of its kind, therefore making himself one of the world's most influential leaders. Hammurabi was primarily influential to the world because of his code of laws. This code consisted of 282 provisions, systematically arranged under a variety of subjects. He sorted his laws into groups such as family, labor, personal property, real estate, trade, and business. This was the first time in history that any laws had been categorized into various sections. This format of organization was emulated by civilizations of the future. For example, Semitic cultures succeeding Hammurabi's rule used some of the same laws that were included in Hammurabi's code. Hammurabi's method of thought is evident in present day societies which are influenced by his code. Modern governments currently create specific laws, which are placed into their appropriate family of similar laws. Hammurabi had his laws recorded upon an eight foot high black stone monument. Hammurabi based his code on principles like, the strong should not injure the weak, and that punishment should fit the crime. As for punishment, "legal actions were initiated under the code by written pleadings; testimony was taken under oath. The code was severe in it's penalties, prescribing "an eye for an eye, a tooth for a tooth.""(Grolier). This code of laws was able to be maintained by invoking the authority of the gods and the state. Although the punishments were different than those of today, the authority of the state (government) is similar. Currently, punishments are issued through the state's law enforcement system, comparable to the way punishment was determined and enforced in ancient Babylon. In the code, crimes punishable by death required a trial in front of a bench of judges. Included in these crimes were: bigamy, incest, kidnapping, adultery and theft. There were also laws similar to today. For example, a husband who wished to divorce his wife, was required to pay alimony and child support. By creating the world's first set of organized laws, Hammurabi constituted a model set of moral codes for other civilizations to duplicate. "The code of Hammurabi is believed to have greatly influenced the development of Near Eastern civilizations for centuries after it was written"(Britannica). Although Hammurabi failed to establish an effective bureaucratic system himself, his ideas were successful in establishing laws in Babylonia. Since Babylon was the world's first metropolis, the large population needed to be bound by a strict set of organized civil laws. The way Hammurabi constructed his laws is influential to the world today, because laws can be more easily understood by the people. Bibliography "Code of Hammurabi." Encyclopedia Britannica (1989), X, 682. "Hammurabi." Grolier Multimedia Encyclopedia (1994). "Hammurabi." Compton's Encyclopedia (1990), XI, 225.
Saturday, November 23, 2019
How To Plan The Best New Product Launch Marketing Campaign
How To Plan The Best New Product Launch Marketing Campaign New product launch marketing campaigns. One of the most intimidating things a marketing professional and their teamà can be tasked with. Basically, the weight of the entire world is on your shoulders, or so it feels like 80% of new products fail. Letââ¬â¢s make sure yours doesnââ¬â¢t! Your company has been working their butts off for months on this amazing widget and itââ¬â¢s up to you to make sure that the product, service, or whatever you may be launching has enough hype (and actually sells). Whether youââ¬â¢ve done multiple new product launches or if this is your first time, youââ¬â¢ll learn a few new things about product launches in this post. Weââ¬â¢ve included detailed steps to successfully launch a new product launch marketing campaign and the most memorable examples that you can learn from. Get ready to rock your next new product launch. ðŸš⬠80% of new products fail. Learn how to plan the best #productlaunch #campaign of all time withHow To Plan The Best Product Launch Marketing Campaign Before diving into how to plan a great product launch marketing campaign, download this marketing plan timeline template. It will help you strategically plan your new product launch so you know exactly what needs to be done and when. Be Brave and Push Boundaries Easier said than done, right? If Apple can do it, canââ¬â¢t we all? The answer is yes. Your product may not change the world, but it is going to be life changingà to your customers, and you need to position it that way. Marketers, listen up. If you arenââ¬â¢t involved in the product ideation process, that needs to change. You know your target audienceââ¬â¢s needs just as well as anyone else at your company, if not better. Get involved in the ideation meetings to help your company launch the absolute best products for your customers. Be bold with your product launches. Launch something your competitors havenââ¬â¢t because if you donââ¬â¢t push boundaries, you arenââ¬â¢t going to grow. Simple as that. Once you have a bomb product to launch, your product launch marketing campaign will speak for itself. Make Your Launch Campaign Emotional Emotions drive purchasing behaviors and decision making. Throwing facts at your target audience about your new product isnââ¬â¢t enough to make people buy and spark up emotion. If it was, we would all be rich. No matter what your product or service is, this step is applicable to you. Whether youââ¬â¢re selling a slinky or migraine medication, your product can be tied to an emotion. A slinky is a much more light-hearted and fun product, while migraine medication takes away pain, resulting in happiness. The point is that both products cause some type of emotion. Keep in mind that people purchase products to solve a problem. These problems that they have are frustrating, inconvenient, and annoying. Even if they are just bored because they donââ¬â¢t have a fun slinky to play with. ðŸËâ° If your marketing campaign shows them how your new product can make that feeling go away, thatââ¬â¢s where the moneyââ¬â¢s at. Build Hype for Your Product Launch Remember when Universal announced The Wizarding World of Harry Potter? Can you imagine how many people planned their vacations to Florida as soon as the announcement came out? Or the number of days that people dreamed of going there before it even opened? That, my friend, is called hype. Now, you may not be launching something comparable to Harry Potter World, but your product is awesome and valuable, and your target audience needs to be excited about it. Itââ¬â¢s your job to make them excited! Thereââ¬â¢s something about not knowing all of the facts and details that make people want to know even more. Make sure to build up the well-deserved hype for your product and make people anticipate the arrival of it. Recommended Reading: Everything You Need To Knowà About Your Creative Strategy To be able to successfully hype up your new product the way it deserves, you need to have a plan. Plan Your Product Launch Marketing Campaign Your company has been working on this new product for months or maybe even years, so why would you wait until the last minute to plan your marketing campaign? If you want your new product launch marketing campaign to succeed, you should start planning two to three months in advance (at least). A rushed campaign wonââ¬â¢t give your new product the attention it deserves. To pull this thing off, you need a solid plan and a tool to help you implement that plan. ââ¬â¢s Marketing Campaignsà is the best way to consolidate all of your marketing campaign needs in one centralized location. You canâ⬠¦ Plan your entire marketing roadmap Maximize your teamââ¬â¢s resources from one place Monitor progress and make quick adjustments Measure the success of your campaign with reports Sound too good to be true? Hereââ¬â¢s how it works! Manage All Your Marketing Campaigns with To start, create a project in and select Marketing Campaign. From there, give your project a title and select your beginning and end dates. Youââ¬â¢ll be able to plan every marketing element that you want included in your new product launch campaign, and youââ¬â¢ll want to exhaust every channel, so this campaign is going to be big. Youââ¬â¢ll need emails to ads to social media to webinars (and so much more)... Donââ¬â¢t worry, has got you covered. Once youââ¬â¢ve added your start and end dates to the project, youââ¬â¢ll see the campaignââ¬â¢s timeline illustrated on the calendar in . Next, youââ¬â¢ll start adding individual marketing tactics to your project. Either hit the + sign on a date on the calendarâ⬠¦OR â⬠¦click the tab at the top of your marketing campaign. This will prompt you to add a project to your campaign. Youââ¬â¢ll for sure want to create ads for your new product launch, so letââ¬â¢s add the ad project type. From there you canâ⬠¦ Assign tasks and due dates for your team members. Get approvals on things like imaging and copy. Add attachments and make comments. Have full visibility into every task, project and campaign your team is working on. After youââ¬â¢ve added all of your individual projects to your marketing campaign, you can see what your timelines look like and how they fit into the entire strategy. is the best (and easiest) the only marketing suite that helps you organize all of your marketing in one place. Itââ¬â¢s organized, effective, and versatile. If you want to simplify your processes and plan successful campaigns, schedule a demo of . Take Pre-Orders for Your New Product Pre-orders may not be relevant to your product and if they arenââ¬â¢t, scroll right down to step 6. But if they are relevant, listen up. Pre-order sales can make up to 23%à or more of your total revenue for your new product. That is almost a fourth of your entire sales, sales that you could miss out on. [Tweet ââ¬Å"Pre-order sales can make up to 23% of your total revenue for your new product. #marketingstrategyâ⬠] I know for a fact that Iââ¬â¢ve pre-ordered something because I donââ¬â¢t want to risk the chance of it running out when it goes live. Loyal customers trust your company so much that when you launch a new product and build up so much hype around it, thatââ¬â¢s enough for them to hit purchase. So make sure you implement a solid pre-order purchase well before your product launches. Use Influencers to Build Hype As social media grows, the use of influencers is growing right beside it. I think we can all admit that weââ¬â¢ve bought something recommended on a social platform, I know I have. To find influencers that are a good fit for your product, youââ¬â¢ll have to do a lot of research. When choosing influencers to work with, there are four main traitsà you want to look at: Niche Reach Engagement Reputation You need to find an influencer with a similar following to your target audience, which you can gauge by the type of products and information the influencer is currently sharing. While reach is important, it isnââ¬â¢t the only thing you should look at. Just because it looks like someone has a lot of followers and a large reach, doesnââ¬â¢t mean that they have quality followers. The engagement that they are getting on their posts and content will show you if their followers have real connections with the influencer. Real connections = $$$. Lastly, check out their reputation. If you decide to work with this person, customers are going to associate your product with them. Make sure they are honest, trustworthy, and respectable so that they can represent your product well. You can start using influencers in the early stages of your product. Let them test it out, give feedback, and become familiar enough with your product so that they can honestly recommend it. Also, make sure that they are involved in the campaign before pre-orders so they can help build up that hype. Alrighty, marketers. You officially know how to plan a successful new product launch campaign. If you want some inspiration to get you started, weââ¬â¢ve put together a list of ten successful examples and key takeaways from their campaigns.
Thursday, November 21, 2019
You as a leader Assignment Example | Topics and Well Written Essays - 250 words
You as a leader - Assignment Example I would subsequently identify possible alternatives and assess the choices based on their consequences. I had to establish the best alternative before putting it into action. According to Mathena (2002), a leader needs to examine the situation by analyzing various perceptions. Subsequently, formulating alternatives and choosing the best is equally an appropriate measure. I remember my classmates and I failed to grasp certain concepts learned in class. I identified the problem to be solved that included complicated concepts like compassionate practice. With the assistance of other group members, we came up with possible alternatives like providing simplified learning materials and starting group discussions. I established that it was necessary to perform group discussions. The discussions were viable platform that could be used to better understand the concept. Some of the leadership strengths I demonstrated include being student focused, results oriented, strategic, good at handling conflicts, and making high-quality decisions. However, I still have to improve in my communication skills since it is an essential leadership
Tuesday, November 19, 2019
Operation management Essay Example | Topics and Well Written Essays - 2750 words - 2
Operation management - Essay Example However, this need not be the case if there business owners are committed to operation management. In this paper, the purpose is to give a report on the findings that were collected after visiting one of the best restaurants in the city. The second part of this paper will explain the types of process technology that were observed in the operations. Thirdly, capacity constraints that existed in the operation will be discussed. Finally, there will be recommendations offered on the best way to improve the operations at this specific restaurant. As noted above, every business would want to make profit and ensure that clients are satisfied since this is the only way to ensure long-term benefits. However, every businessââ¬â¢ success is majorly dependent on the quality of management (Schmidle, 2011; Evans, 2004). In short, a business that overlooks the five performance objectives will seldom witness profits and its existence and seemingly, profitability will be short-lived. Having participated in the visit to the mentioned activity, this section will explain how the five performance objectives were utilised in the restaurant. Prices often act as one of the reasons customers flock or forsake a particular business, thus the right pricing ought to be practiced with careful consideration. These assertions are informed by the fact low price does not always translate into profitability. Similarly, high prices are not a clear reflection of high quality products (Heidhues and KÃ
âszegi, 2014; Wacker, 2004). In this particular restaurant, the food prices were set as per size and quality with some costing as much as $100 while others as low as $5. Having observed the place for the at least two days, it became apparent the patrons loved the place because of this seemingly balanced pricing. While clients expect the prices to be low yet the commodities to be of high quality, this is not always tenable because of the requirements. Some of the
Sunday, November 17, 2019
Disposal of Offal and Environmental Concerns Essay Example for Free
Disposal of Offal and Environmental Concerns Essay People complain about the much slower disposal of offal and other animal waste thrown uncovered in the midst of residential areas after sacrificing of hundreds of thousands of animals by the citizens as the necessary ritual of Eid ul Azha. Such highly random throwing of animal waste could cause an outbreak of infectious diseases anytime in the overcrowded residential areas. Dwellers of various parts of the country had been pinning great hopes to the revival of town administrations, after the gap of a long time, for resolution of their long-pending municipal and civic problems, especially unattended piles of garbage nearby to densely populated residential areas, posing serious health hazards to their residents. Town administrations claim to have made effective arrangements for the removal of offal and cleanliness during Eid ul Azha. The concerned public quarters said that the sanitation and cleanliness situation had been a lot better in residential areas. In several instances, especially in far-flung areas, offal and other animal waste remained unattended in open grounds and alleys from dawn to dusk. In some brazen incidents, the stray dogs and scavenger birds were found tearing up and devouring upon these openly thrown pieces of offal and other parts of animal waste, creating serious health and civic problems. In some areas civic situation had been already pathetic with sewage overflowing on several of the major roads of city and with these scattered unattended offal and other parts of animal waste, the situation has been quite messy in the area with the passage of Eid ul Azha days. In several residential parts, people on self-help basis and privately hiring the services of sweepers disposed of offal and other animal waste and also undertook health preventive measures as till late evening there had been no disposal work by the town administration. Management practices -an overview: Appreciable practices: * Every town administration had designated its own offal collection and dumping points for proper disposal of offal and animal waste. These trenches for disposal of offal would be filled after the third day of Eid ul Azha. * Extensive insecticide fumigation and aroma spray carried out in residential areas to prevent the outbreak of contagious diseases and ameliorate the civic and sanitation situation in major residential areas of the city. * The management has failed to dispose of the intestines, offal and carcasses of sacrificial animals the jurisdiction during the Eid ul Azha. * A visit revealed that sanitary workers of the civic body did not bother to clean the areas of scattered entrails of the sacrificial animals, which were still lying along the main road. * The management before the Eid-ul-Azha had divided the city into zones for effective implementation of the action plan, especially prepared for cleanliness. * To keep the city clean and remove remains of the sacrificial animals cancellation of leaves of the Sanitation staff was announced to work round-the-clock in three shifts. * In many major cities the authorities made deep ditches for the proper disposal of the of offal and animal flashes while Lime powder also being sprinkled and applied to garbage trolleys and sacrificial places to avoid pollution and rush of birds. * The vehicles and staffers used by the Town administration for emergency duties for disposing of offal after sacrificing of animals, proved to be too less in numbers given the heavy volume of task. Malfunctioning of administration: * The inhabitants have been urging the administration high-ups to ensure cleanliness of the entire city on emergency basis to avoid nauseating odor and related problems. * It was also observed that in most parts of the capital city excluding posh areas people have not thrown the offal and other wastage of sacrificial animals at prescribed places. * The improper disposal of offal and wastes is not only polluting the environment but also disturbing the aerial traffic in the airspace near the airport. After the slaughtering of animals near railway tracks, the intestines, offal and other wastes need attention of the authorities to prevent people from spreading pollution in jurisdiction of airports and cant areas. * Birds pose a safety threat to airplanes, especially during landing and take-off. When birds strike an aircraft traveling at high speed, the impact can sometimes be dangerous. Despite Pakistan Air Force (PAF) awareness campaign before Eid, the locals as well as the municipal staff could not ensure quick and safe disposal of the remains of the sacrificial animals in the jurisdiction of the airport. * The surrounding areaââ¬â¢s pollution attracted birds and causes problems to the pilot. The removal of dirty flashes and meet of animal from the sites of slaughtering centers is direly needed in order to avoid any misshape. * Some residents throwing the animals` waste into narrow drains, causing stringent smell in their locality. * Suburbs were specially ignored by the sanitary workers of the civic body where remains of the sacrificial animals had created serious problems for residents. The Irony: The reckless attitude of the local municipal administration and residents not caring for cleanliness could also cause diseases. There is severe need that municipal administration should ensure that the waste of each animal should be dumped in deep ditches to avoid pollution as well as rush of birds toward slaughtering sites in the city. Those people who violate law and leaving animal wastes on open surface of the earth must be charges with heavy fine to forces them to keep the environment clean. Measures to be taken: * A consolidated strategy should be adopted on the occasion of Eid-ul-Azha for sanitary arrangements and disposal of offal of sacrificial animals. * Cleanliness is an article of faith and as a nation, it is a collective responsibility to keep the surroundings clean. * Cleanliness arrangements should be ensured on Eid as well as Taroo and Maroo at any cost and stern action should be taken against the persons burning ââ¬Å"Siri Paaysâ⬠(head and feet of sacrificial animals) on the roadsides as it causes environmental pollution. * The administrative officers and officials displaying negligence towards sanitary arrangements during Eid days will not be spared. * Ban on the sale and purchase of sacrificial animals in the city should be strictly implemented and this business should be carried out only at the points specified for this purpose. * A vigorous public awareness campaign should be launched for maintaining cleanliness during the Eid days and disposal of animals waste and the assembly members should personally supervise the Eid arrangements. * The Chief Minister directed that complaint cell regarding cleanliness arrangements should be activated and it should work round the clock to redress public complaints. * Modern technology should be utilized for the supervision of the sanitary staff and planning should be made for this purpose with the assistance of Information and Technology Board. * Volunteers should also be deputed for sanitary arrangements on the occasion of Eid. * Special bags should be given to the citizens for disposal of animal waste while special centers should also be established for the collection of offal from where it will be taken and destroyed at specific places in a proper manner. References: 1. http://www.thenews.com.pk/Todays-News-4-140017-Slow-disposal-of-offal-irks-residents-in-many-areas 2. http://www.brecorder.com/general-news/172/1252726/
Thursday, November 14, 2019
James Fenimore Coopers The Last of the Mohicans Essay -- Last Mohican
James Fenimore Cooper's The Last of the Mohicans The French and Indian War of the eighteenth century had uniquely complex qualities, matched by the gravity of its outcome. The myriad of cultures involved the French, Canadian, American, English, Algonquians, and Iroquois whom make this era fascinating. The multi-ethnic element made it a war built upon fragile alliances, often undermined by factional disputes and shifting fortunes. Violent as it was, its battlefields encompassed some of the most beautiful country to be found anywhere. Its richness in diverse cultures, the severity of its bloody violence, and the beauty of its landscape, all combine to make this an era with great depth of interest. It is entertaining and educational to witness a re-enactment event of a historical film and novel called The Last of the Mohicans. In the wake of the 1992 debates about Columbus, the discovery of the Americas, and whether terms such as 'holocaust', 'genocide', and 'racism' should be applied to what happened to Native Americans, Michael Mann's film remake of James Fenimore Cooper's The Last of the Mohicans continues a process of historical erasure or forgetting that Cooper and his contemporaries began. The sentimental racism expressed in Cooper's novel involves the ideas of the auto-genocide of 'savagery' and the inevitable extinction of all Native Americans. Though Mann purported to take great pains in his film to be historically accurate, the film is only accurate in relation to trivial details. It thoroughly scrambles major aspects of Cooper's text, including converting the ageing Natty Bumppo into a young sex symbol (Daniel Day-Lewis). More importantly, the film completely erases Cooper's sentimental racism by, for instance, turning Chingachgook rather than his son, Uncas, into the 'last' of his tribe, and th ereby overlooking the motif of the futureless child central to that racism. But in eliminating Cooper's racism, the film in a sense perfects the novel, because the sentimentalism that softened the racism was already a form of erasure or forgetting. Reading the novel, The Last of the Mohicans, I was actually able to appreciate Cooperââ¬â¢s work, as it was interesting and very different from the movie. While it is true that he is long-winded and very shallowly treats character development, I think that the original work does merit its study. I found that ... ...nd political correctness. There are no dialogs to speak of, no historical, anthropological, geographic, political, social, explanations or orientation. So you donââ¬â¢t learn much about world history from their conversations and dialogue. What you do grasp about the history of this period is by soaking in the environment, traditions, rules, surroundings, behaviors, clothing, and styles of living. The movie and novel of The Last of the Mohicans are both great representations of the French and Indian War as they are attempts to resurrect and redefine the American hero. There was an emphasis on the concept that no man has dominion over another. The novel and film both have strong and weak parts that help us understand and to learn the styles and ways of this time period. They are both great tools for learning about modern world history in their own ways about war and tragedy. The Last of the Mohicans is a bold and stirring story that will always be very memorable adventure years to come. Bibliography The Last of the Mohicans. Produced by Michael Mann. 1 hour 54 minutes. 1992. Cooper, James Fenimore. The Last of the Mohicans. Albany: State University of New York Press, 1983.
Tuesday, November 12, 2019
Patient E.O.
1. )What type of reaction is the health care provider concerned about and why? Being that E. O has never been prescribed penicillin; her healthcare provider is concerned that she may be allergic to the antibiotic. Penicillin is an antibiotic that is used to treat many bacterial infections in the body. People with asthma and a history of any type of allergy should be monitored very closely when taking penicillin for the first time and should be given the right dose to safely take the antibiotic.An allergic reaction to penicillin can range from a simple rash to a life threatening condition known as anaphylaxis. If allergic to penicillin, E. Oââ¬â¢s healthcare provider is mainly concerned that she might develop an anaphylactic shock, which may become fatal if the condition is not treated immediately. 2a. ) Explain the role of IgE and mast cells in type I hypersensitivity reactions. Type 1 Hypersensitivity is a reaction that involves many parts of the body, for instance, the skin, eye s, nasopharynx, bronchopulmonary tissue, and the gastrointestinal tract.This reaction may cause a range of minor symptoms to fatality. Common manifestations that may possibly occur during Type 1 Hypersensitivity are rhinitis, asthma, atopic eczema, bee-sting reaction, and gastroenteritis. IgE, released from B cells, is an antibody that mediates hypersensitivity and arms mast cells, which exhibit as the principal component cell of this reaction in the body. The exposure of an allergen in an individual causes plasma B cells to produce the antibody IgE which circulates in small amount in the blood.Immunoglobulin E binds to the IgE receptors on mast cells which ultimately produces IgE antigen-binding sites on the surface of the mast cell. After the exposure of the mast cell with crosslinking of IgE-Fc receptors to an antigen, degranulation results and mediators are released causing signs of inflammation (Copstead & Banasik, 2010, pp. 227-228). 2b. ) Why might E. O. react adversely to th e antibiotic with the first use? Being that E.O has a past medical history of asthma and allergy to bee stings, she might react adversely to the antibiotic within the first use because she already has a high level of IgE bound to mast cells from previous asthma attacks or bee stings. Since it will be her first time taking Penicillin, she has not developed the IgE to the antibiotic, which ultimately may cause her to have an adverse reaction to the drug. Copstead, L. C. & Banasik, J. L. (2010). Pathophysiology, Fourth Edition. St. Louis, Missouri: Saunders Elsevier.
Sunday, November 10, 2019
Education and Students
Copyright Student Coursework A percentage of the price you paid for this work will be passed on to the author. Institution: City & Guilds Course: 6302 Preparing to Teach in the Lifelong Learning Sector PTLLS Unit: 1 Task: Theory 1 Words: 1231 Title: Describe what your role, responsibilities and boundaries would be as a teacher in terms of the teaching/training cycle.As a teacher in Beauty Therapy I would have many roles and responsibilities some of which can be lesson planning, identifying a students needs and referring students to other agencies or services, to set goals and motivate students, understand and respect students, attend meetings so I can keep up to date with relevant guide lines and legislation relating to my subject in which I teach, to name just a few. Teachers require many skills and qualities such as knowledge in the subject in which they teach, confidence, being organised and trustworthy.I also have a duty of care to my students to look after their health and safet y in the environment in which I teach. I have to set boundaries within which to work, in order to keep my student/teacher relationship on a professional level and to be able to deliver quality teaching within a safe environment. In terms of the training cycle a teachersââ¬â¢ role and responsibilities involve the following: Identifying needs It is essential I find out the needs of the subject and students in order to plan lessons.Studentsââ¬â¢ needs should be established from interviews, application forms, ice-breakers etc. Any special requirements can be picked up at this stage and planned for e. g. dyslexia, dysphasia and also any disabilities which may influence class location e. g. access, specialised equipment etc. I will discuss with the student what he or she wants to achieve and how to go about this, the objectives are the steps taken to attain this outcome. It is important to know a students needs in order to do a suitable lesson plan.I will treat each and every studen t as an individual with respect to their own individual needs for example if a student needs extra support from another source I need to be able to tell them where they can get the support they require. I need to make sure all resources and facilities are available to the students when they need them. Identifying needs and an understanding of my students as well as good communication is essential to successful teaching, whether it be with primary age children, GCSE level students to further education students wanting to gain skills relevant to their work or wishing to embark on a areer change. ââ¬Å"Variety in teaching and learning will ensure that your sessions are meeting individualsââ¬â¢ needs and are addressing different spans of attentionâ⬠(Wilson L 2008 : 38 ) It is forbidden to copy or resell this work without written permission Http://www. studentcoursework. co. uk 1 Copyright Student Coursework A percentage of the price you paid for this work will be passed on to the author. Plan and Design The course content needs to relate to the syllabus and any constraints should be considered e. . time, resources, methods of delivery, variety, health and safety etc. Activities and resources should be tailored to the needs and level of the students whilst also being aware of individual needs. Activities should vary in order to keep my students interested and help them to learn progressively again, health and safety issues need to be taken into account when performing any activities and also availability of resources.There may be a need for a risk assessment if the activities include a field trip and resources may need to be booked in advance e. g. IT equipment, transport. ââ¬Å"when delivering learning, plan tasks in a logical order, relating theory to practice and involve students with their own experiences. Always state clearly what you are going to do and why. Recap and summarise topics, repeat key words and ask questions to check learning. Try not t o do too much or complicate your delivery as knowledge takes time to be assimilated.Keep things simpleââ¬Å". (Garvells A 2007 : 6 ) Deliver / Facilitate When planning and delivering I will need to acknowledge and respect the individual needs of a student, and where more help and support is needed students can be referred to Learner services for the appropriate support. I will deliver lessons in a way my students will understand. My Knowledge transfer is important to any student. I shall make sure a student understands the information I am delivering and I will do so in a way which an individual student will understand.I need to be flexible with my techniques a lesson plan is only a guild and I may have to make adjustments as I deliver. I will aim to motivate my students and encourage students to participate in discussions and debates, ask them to share their knowledge and experiences. I need to manage my time well and keep to my goals and enjoy each lesson. ââ¬Å"Ensure that ever y lesson includes methods that appeal to visual, auditory and kinaesthetic learners. Follow a structured style introduction, middle and an end. â⬠( Wilson L 2008: 169 ) Assess I will be constantly assessing from the very first application form which is completed.Every lesson is an assessment and as the teacher I will be looking for each and every ones input into the lesson. Questions and answers are relevant when assessing it is a way of knowing whether my students are absorbing and understanding the information which I am delivering to them. Without questions and answers assessing would be impossible. There are different ways of assessing it can be achieved by means of written tests, verbal tests or discussions, performing activities as a group or as an individual, assignments and projects.I should always be fair with my assessments and explain to my student if there are any issues with the assessment. I will explain why I have failed him/her, be open to constructive criticis m and donââ¬â¢t take things personal if a student disagrees with me. Also know my boundaries, there is no favouritism, I will encourage feed back and keep records ranging from a register to IPLââ¬â¢s and records of achievement which can be used to track a students progress and development as well as a way of evaluating.It is forbidden to copy or resell this work without written permission Http://www. studentcoursework. co. uk 2 Copyright Student Coursework A percentage of the price you paid for this work will be passed on to the author. Evaluate It is important to evaluate the learning process in order to ascertain its effectiveness. It helps to identify any problem areas and highlight where improvements can be made. Evaluation can be via feedback from students at the end of a lesson.It can also be in the form of self evaluation and reflective practice in order to help development and improve on teaching skills. I will encourage my students to keep a journal as this will help me and my student to identify their progress, their highs and lows in specific areas of their course. You can also recognise some ones stronger areas and their weaknesses allowing you to give them support in the areas that need that extra input and praising them for the areas which they have excelled.This also reflects on my delivery skills as a teacher allowing me to have the opportunity to touch up on my skills or areas in which students find challenging. It maybe I need to deliver this in a different way for a particular student to understand, resulting in a better method of teaching. Evaluation helps you look at things from a bigger picture, as course work comes together I will become aware if a student is falling behind or keeping up with the pace of the course in which I may want to change my methods of delivery or my lesson plan to suit the student.This brings me back round to the beginning stage of the cycle again where I can reassess and reflect before starting the whole cy cle again. Improvements and changes can then be made if necessary. References Gravells A. (2008) Preparing to teach in the Lifelong Learning Sector Third addition. Learning Matters Ltd Wilson L. (2008) Practical Teaching a guild to PTLLS & CTLLS Delmar It is forbidden to copy or resell this work without written permission Http://www. studentcoursework. co. uk 3
Thursday, November 7, 2019
WTO Trade Agreements
WTO Trade Agreements Are WTO trade agreements unjust? With its membership of 163 states and with its ability to affect the process of policy-making in these countries, the World Trade Organisation (WTO) is considered one of the most influential international organisations. The main conceptual premise, which justifies this Organisationââ¬â¢s continual existence, is that the removal of trade barriers on the way of a free flow of goods and services throughout the world does contribute to the facilitation of global prosperity (Walton 2013; Stiglitz Charlton 2005).Advertising We will write a custom essay sample on WTO Trade Agreements specifically for you for only $16.05 $11/page Learn More In its turn, the mentioned assumption helps to establish the Organizationââ¬â¢s legitimacy, as such that has the principle of bilateral beneficence embedded into the very philosophy of its functioning, and to promote the idea that by applying for the membership in the WTO, the developing co untries will be able to revitalize their economies. As Sutherland (2008) noted, ââ¬Å"In an era of broadening and deepening globalization, small or struggling economies thrive only in an environment that generates opportunity and supports entrepreneurship. Much of what the WTO does is, in fact, about helping achieve good or better governanceâ⬠(p. 19). It is understood, of course, that such an idea is hardly consistent with the suggestion what the Organizationââ¬â¢s trade-agreements can be unjust, by definition. Nevertheless, once subjected to an analytical inquiry, these agreements will be indeed exposed utterly inequitable, in the sense that they make it impossible for the developing country-members to become fully developed. In my paper, I will explore the validity of this statement at length while explaining what accounts for the Organizationââ¬â¢s true (and rather unsightly) agenda. Even though the WTO top-officials never cease stressing out the Organisationââ¬â¢ s apolitical and ideologically neutral nature, this is far from being the actual case. The reason for this is apparent the manner, in which the WTO settles trade-disputes between country-members and provides the sets of recommendations, with respect to what should be the essence of economic reforms in these countries, is reflective of the foremost provisions of the ideology of Neoliberalism. They are as follows, ââ¬Å"The state needs to reduce its interventionism in economic and social activitiesâ⬠¦ labour and financial markets should be deregulatedâ⬠¦ Commerce and investments should be stimulated by eliminating borders and barriersâ⬠(Navarro 2006, p. 18). The actual logic behind these discursive assumptions that it is namely the ââ¬Ëinvisible hand of the marketââ¬â¢, which should be made solely responsible for defining the socio-economic dynamics in just about every country on this planet ââ¬â the main key to prosperity. The WTO is there to merely provide an additional momentum to this process (Walton 2010). However, the Organisationââ¬â¢s continual functioning implies that the mentioned ââ¬Ëinvisible market-handââ¬â¢ is not quite as unseen and impartial as the advocates of free-trade would like us to believe, because it does not represent much of a challenge defining the place from where this ââ¬Ëhandââ¬â¢ actually extends ââ¬â the West.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, there is nothing too surprising about the fact that if anything, the WTO was able to succeed only in one thing ââ¬â enforcing the so-called ââ¬ËMatthew effectââ¬â¢ (the rich get richer and the poor get poorer) on a global scale. This simply could not be otherwise ââ¬â since the time of its founding in 1994, the WTO was conceptualised to serve the purpose of allowing the West to pursue with the policy of neo-colonialism in the Third and Second world countries, without having to invade them militarily. In this respect, Irogbe (2013) came up with the insightful observation, ââ¬Å"The developed, former imperial powers have simply converted themselves into power brokers within the WTO. Mostly they do not have to send troops in to open up a countrys economy for foreign investment and privatization Today, they can simply threaten the country with economic collapseâ⬠(p. 190). The fact that the Organisationââ¬â¢s spokesmen often do express their concern with such issues as ââ¬Ëglobal povertyââ¬â¢ or ââ¬Ëglobal hungerââ¬â¢ is nothing but a publicity stunt, on these peopleââ¬â¢s part the WTOââ¬â¢s very existence contributes to the sheer acuteness of the mentioned issues more than anything else does. This simply could not be otherwise. The concerned Organisation functions as a huge vacuum machine ââ¬â ensuring the steady flow of valuable natural and human reso urces out of the Second and Third world countries to the West, which in turn makes it quite impossible for these nations to be able to get out of poverty. The fact that this is indeed the case can be illustrated, in regard to the following The WTO prescribes its newly joined members (consisting of the underdeveloped countries) to refrain from enacting the policies of economic protectionism. The Organisationââ¬â¢s official explanation for this is that the concerned practice ââ¬Å"ultimately leads to bloated, inefficient producers supplying consumers with outdated, unattractive productsâ⬠(The case for open trade 2016, para. 7). However, the actual rationale behind such an anti-protectionist policy, on the part of the WTO, is much more unsightly ââ¬â the Organisationââ¬â¢s stance, in this respect, is meant to eliminate any chances for the countries ââ¬Ëunderdogsââ¬â¢ to be able to ensure the proper functioning of the industrial sector of their economies. After al l, it has been well proven throughout the history that no country is able to develop an industrial/manufacturing capacity, unless having enacted the policy of economic protectionism throughout the processââ¬â¢s initial phase. The example of the so-called ââ¬ËAsian tigersââ¬â¢ (Singapore, South Korea, and Taiwan) proves the validity of this suggestion perfectly well.Advertising We will write a custom essay sample on WTO Trade Agreements specifically for you for only $16.05 $11/page Learn More Once stripped of the politically-correct rhetoric, the Organisationââ¬â¢s anti-protectionist policy becomes fully explainable ââ¬â while acting on behalf of the ââ¬Ëcollective Westââ¬â¢, the WTO strives to suppress even a hypothetical possibility for the Western-based industries to end up facing too much competition from abroad. As Hart-Landsberg (2006) aptly pointed out, ââ¬Å"The WTO is the vehicle used by the imperial powers to crush the infant industries in the underdeveloped countries in the interests of their MNCsâ⬠(p. 8). To illustrate the full soundness of this idea even further, one can refer to what accounted for the actual consequences of joining the WTO, on the part of such Baltic countries as Lithuania, Latvia, and Estonia. Prior to the development in question, there were many properly functioning industries in these countries, concerned with the production of cars, electronics, and heavy industrial equipment. Moreover, these countries used to be considered the major producers of electrical power in Europe. However, once members of the EU (and consequently WTO), Lithuania, Latvia, and Estonia have been effectively stripped of their industrial capacities, which in turn resulted in the dramatic rise of the unemployment-rate and consequently in bringing about the situation that, as of 2013, 60% of these countriesââ¬â¢ citizens ended up having no choice but to seek seasonal (and often illegal) employment i n Europe (Hansson Randveer 2013). While settling trade-disputes between country-members, the WTO usually takes the side of the most economically developed ones ââ¬â even at the expense of violating the very principle of ââ¬Ëfree tradeââ¬â¢. To exemplify the legitimacy of this suggestion, we can refer to the Organisationââ¬â¢s 1999 decision to order some countries of the EU to stop purchasing bananas from the Caribbean region ââ¬â all because the concerned practice was inconsistent with the interests of the U.S.-based Chiquita Corporation. The way in which the WTO handled the matter shows once again that, contrary to what its representatives proclaim, the Organisation never ceases to be driven by the essentially political considerations while trying to ensure ââ¬Ëeconomic fairnessââ¬â¢ across the world ââ¬â something that implies the actual absence of the latter, in the first place. There are a number of indications that this is indeed the case. For exampl e, the WTO refused to take any action against the U.S., on the account of this countryââ¬â¢s continual attempts to apply much political pressure on European nations to persist with imposing economic sanctions against Russia (another WTO-member). After all, the mentioned activity, on the part of the U.S., stands in striking contradiction to the most basic provisions of the WTO statute ââ¬â yet, the Organisationââ¬â¢s top-officials prefer to turn a blind eye on it. This simply could not be otherwise ââ¬â in order for the WTO bureaucrats to retain their chairs within the Organisation, they must make ââ¬Ëproperââ¬â¢ (that is, Western-friendly) decisions.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Irogbe (2013), ââ¬Å"The unelected three-panel of bureaucrats as dispute judges (in the WTO), are appointed by the director-generalâ⬠¦ who must have the blessings of the Quads (US, EU, Japan, and Canada)â⬠(p. 177). It is understood, of course, that this undermines the prospect for WTO trade-agreements to be just, by definition. The WTO erects obstacles on the way of the free circulation of scientific knowledge throughout the world by the mean of coercing every country-member to sign the so-called Trade Related Intellectual Property Rights (TRIP) agreement. This is being done to enable the overwhelmingly Western patent-holders to charge high royalties for just about every line of the internationally manufactured hi-tech products (Correa 2000). The mentioned Agreement, however, does not take into account the fact that throughout the course of the last few decades, the seemingly fast pace of scientific progress in the West has been achieved by the mean of ensuri ng the drainage of ââ¬Ëbrain powerââ¬â¢ out of the developing countries in the Westward direction. Moreover, the Agreementââ¬â¢s advocates prefer to remain arrogant as to the fact that just about any type of scientific knowledge cannot be discussed in terms of a ââ¬Ëthing in itselfââ¬â¢ ââ¬â the new scientific discoveries take place because of the earlier achievements in the various fields of science. What it means is that scientific knowledge belongs to the public and not corporate domain ââ¬â something the WTO simply refuses to acknowledge. One of the negative consequences of this is that many people in the Second and Third world are denied the chance to receive a life-saving medical treatment. After all, it is namely due to South Africaââ¬â¢s membership in the WTO that this country is forbidden to produce drugs for alleviating the symptoms of AIDS in patients ââ¬â despite the fact that this country is affected by the concerned disease more than any o ther, and the fact South Africa has a developed pharmaceutical industry. As noted by Curti (2001), ââ¬Å"The WTO unreasonably restricts the trade of pharmaceuticals in order to protect the profit margin of Western drug producers at the expense of infected populations in developing countriesâ⬠(p. 369). This alone raises a certain doubt as to the Organisationââ¬â¢s ability to serve the cause of progress and development. The WTO encourages country-members to eliminate the economically ââ¬Ëunfeasibleââ¬â¢ social programs/services, meant to facilitate the fair distribution of national wealth and to ensure the uninterrupted pace of social progress in these countries. According to Esty (2002), ââ¬Å"The WTO seeks to privatize education, healthcare, energy, and water. Privatization means the selling off public assetsâ⬠¦ to private, often foreign, corporations, to be run for profit instead of the public goodâ⬠(p. 15). Therefore, there is nothing too surprising abou t the fact that the drastic lowering of living standards usually follows the implementation of the ââ¬Ëfree-marketââ¬â¢ reforms, recommended by the WTO. One does not have to go far to prove the validity of this idea, because the illustrating examples are all around us. Probably the most convincing of them has to do with the ââ¬Ëprogressââ¬â¢ made by Ukraine, in the aftermath of having joined the WTO. It is not only that Ukraineââ¬â¢s ââ¬Ësmart moveââ¬â¢, in this respect, resulted in the countryââ¬â¢s complete deindustrialisation, but also in the fact that, as of today, Ukraineââ¬â¢s systems of healthcare and education have de facto ceased to exist (Yurchenko 2012). According to the WTO, such a situation makes perfectly good sense. Why should the Ukrainian government invest in healthcare and education, if no short-term profit can be gained from it? As seen by the WTO bureaucrats, the countryââ¬â¢s population is too large and ââ¬Ëuselessââ¬â¢, as it is. Therefore, it will only be logical to expect that, for as long as the Ukrainian government continues to cooperate with the WTO, the likelihood for this country to disappear from the world map in the near future (due to depopulation) will remain thoroughly realistic. After all, such a development would be thoroughly consistent with yet another officially proclaimed goal of the WTO ââ¬â to enable the unrestricted repositioning of ââ¬Ëworkforceââ¬â¢ throughout the world (Armstrong 2012). In light of what has been mentioned earlier, WTO trade-agreements do seem utterly unjust ââ¬â at least when assessed from the point of view of the developing (or underdeveloped) countries. The reason for this is quite apparent ââ¬â the Organisationââ¬â¢s approach to facilitating free trade exposes the agenda of Western countries to conserve the current situation with the ââ¬Ëdivision of labourââ¬â¢ on this planet. On one hand, there are the ââ¬Ëprivilegedââ¬â¢ WTO members (Western countries), allowed enact a number of the clearly protectionist policies (such as providing farmers with heavy subsidies). On the other, however, there are the Organisationââ¬â¢s ââ¬Ëunderdogsââ¬â¢ (such as the earlier mentioned Lithuania, Latvia, Estonia, and Ukraine), which are forbidden to even think of doing the same ââ¬â all because their membership in the WTO assigns them with the informal status of Western colonies, at least in the economic sense of this word. It is true, of course, that due to being concerned with the removal of trade barriers across the world, the Organisation allows the most expedient accumulation of wealth on a global scale. This, however, does not necessarily mean that all the affiliated contributors are entitled to a fair share of it. Quite to the contrary ââ¬â the WTO is there to help the West to maintain its neo-colonial grip on the developing countries, which is detrimental to the interests of the latter. It is under stood, of course, that this hardly contributes towards helping the Organisationââ¬â¢s policies to be perceived thoroughly fair by the underprivileged majority of its members. As Kapstein (1999) noted, ââ¬Å"(Economic) institutions that discriminate against some players or fail to provide equal opportunity to the least advantaged cannot be considered just, though of course they might be efficientâ⬠(p. 533). However, there is even more to the issue ââ¬â the fact that most of WTO trade-agreements are blatantly unjust, does not merely indicate the Organisationââ¬â¢s commitment to strengthening the Western economic dominance on this planet. Apparently, it is also something that exposes the conceptual erroneousness of the Neoliberal assumption that free (unregulated) trade is the key to richness. Yet, this specific idea defines the essence of the Organisationââ¬â¢s operant principles. After all, before they are made available in their segment of the market, the commerc ial goods and services must come into existence first, which in turn presupposes the (planned) creation of the objective preconditions such an eventual development to take place. And, it is specifically the enactment of the interventionist/protectionist economic policies by the government that has proven the only effective contributing factor, in this respect ââ¬â especially in the case of those countries that have only recently been put on the path of industrialisation. Moreover, the WTOââ¬â¢s implicit insistence that peopleââ¬â¢s consumerist instincts alone define the quality of social dynamics in just about any country simply does not stand any ground, especially if assessed systemically. Even many supporters of Neoliberalism, such as James (2005), do recognise this fact, ââ¬Å"Markets generally have large-scale effects that cannot be brought about by particular acts of buying or selling, or by the sole efforts of any particular economic agentâ⬠(p. 539). The reas on for this is that the mentioned dynamics never cease to remain highly societal (systemically complex) ââ¬â even if appear to be solely affected by the supposedly unregulated fluctuations of supply and demand in the ââ¬Ëfreeââ¬â¢ market. What this means is that, even if the WTOââ¬â¢s actual agenda was indeed concerned with helping the underdeveloped countries to become economically competitive, the Organisation would still not be able to progress far pursuing it. The reason for this is that, due to being ideologically driven (Neoliberlaism is as much of an oppressive ideology as Communism); the WTO is very reluctant to allow impartial scientific knowledge to have any effect on the quintessence of its currently deployed approaches for eliminating trade-barriers/settling trade-disputes between nations. This, in turn, removes even a hypothetical possibility for WTO trade-agreements to be just ââ¬â even if it does appear to be the case on the outside. I believe that th e used line of argumentation, in defence of the idea that WTO trade-agreements are unfair, is consistent with the initially provided thesis. Therefore, it will only be logical to conclude this paper by suggesting that the very existence of the WTO confirms that the workings of the world economy are politically/ideologically charged and that the West continues to benefit from being able to exploit the ââ¬Ëglobal peripheryââ¬â¢, under the disguise of helping the associated countries to attain ââ¬Ëeconomic efficiencyââ¬â¢. References Armstrong, C 2012, Global distributive justice, Cambridge University Press, Cambridge. Correa, C 2000, Intellectual property rights, the WTO and developing countries: the TRIPS agreement and policy options, Zed Books, London and New York. Curti, A 2001, ââ¬ËThe WTO dispute settlement understanding: an unlikely weapon in the fight against AIDSââ¬â¢, American Journal of Law and Medicine, vol. 27, no. 4, pp. 469-485. Esty, D 2002, ââ¬ËThe World Trade Organizations legitimacy crisisââ¬â¢, World Trade Review, vol. 1, no. 1, pp. 7-22. Hansson, A Randveer, M 2013, Economic adjustment in the Baltic countries, Working Papers of Eesti Pank, vol. 1, pp. 3-21. Hart-Landsberg, M 2006, ââ¬ËNeoliberalism: myths and realityââ¬â¢, Monthly Review, vol. 57, no. 11, pp. 1-17. Irogbe, K 2013, ââ¬ËGlobalization and the World Trade Organization from the perspective of the underdeveloped world, The Journal of Social, Political, and Economic Studies, vol. 38, no. 2, pp. 174-202. James, A 2005, ââ¬ËDistributive justice without sovereign rule: the case of tradeââ¬â¢, Social Theory and Practice, vol. 31, no. 4, pp. 533-559. Kapstein, E 1999, ââ¬ËDistributing the gains: justice and international tradeââ¬â¢, Journal of International Affairs, vol. 52, no. 2, pp. 533-555. Navarro, V 2006, ââ¬ËThe worldwide class struggleââ¬â¢, Monthly Review, vol. 58, no. 4, pp. 18-33. Stiglitz, J Charlton, A 2005, Fair trade for all: how trade can promote development, Oxford University Press, Oxford. Sutherland, P 2008, Transforming nations, Foreign Affairs, vol. 87, no. 2, pp. 125-136. The case for open trade 2016, https://www.wto.org/english/thewto_e/whatis_e/tif_e/fact3_e.htm. Walton, A 2010, ââ¬ËWhat is fair trade?ââ¬â¢, Third World Quarterly, vol. 31, no. 3, pp. 431-447. Walton, A 2013, The common arguments for fair trade, Political Studies, vol. 61, no. 3, pp. 691-706. Yurchenko, Y 2012, ââ¬Ëâ⬠Black holesâ⬠in the political economy of Ukraine: the neoliberalization of Europeââ¬â¢s ââ¬Å"wild eastâ⬠ââ¬â¢, Debatte: Review of Contemporary German Affairs, vol. 20, no. 2/3, pp. 125-149.
Tuesday, November 5, 2019
English Essay
English Essay What Is an English Essay? The term English Essay doesnt necessarily imply that this should be some special kind of an essay. English essay signifies that the essay is going to be related to either English language/literature or will require you to show good command of English, including your ability to analyze, critically evaluate the problems presented and express your thoughts clearly. An English essay, therefore, is a very general term, which should meet the essential requirements of the essay writing process. You will need to do some research, plan, draft and proofread your essay. Anyone reading your essay will expect to find some kind of introduction, they will expect to follow a logical argument, and will expect there to be a conclusion. More about Essay Writing How to Write an English Essay? If you follow the methods and structure suggested below your English essay should be easier to write, easier to read, and score higher. Your essay writing process will become a much more enjoyable and valuable exercise than it was in the past. The Stages of Writing Your English Essay Stage 1. Research: Read your class notes, texts, and other books. Stage 2. Plan: Think about the title of your essay and what is expected of you. Stage 3. Theme/Ideas: Decide what the essay is about. Stage 4. Structure: Introduction, text, and conclusion. Stage 5. Drafting: Startà to do the writing. Stage 6. Proof-reading: Check spelling and grammar. Stage 7. Bibliography: List your sources. If you need more information or any kind of academic assistance in the process of writing your English essay, there are always professional writers who will be able to assist you in order to ensure a top-notch result and make your writing experience enjoyable. Order any kind of English Essay on our order page.
Sunday, November 3, 2019
Customer Relationship Management-CRM Essay Example | Topics and Well Written Essays - 1250 words
Customer Relationship Management-CRM - Essay Example CRM includes various elements such as information needed to understand customer better, the process management required appropriate experiences to customers, software tools, and the training and change management elements (Kincaid 2003, p.37). CRM enables an organization to identify its target customers, maximize sale management, improve its relationships with customers through personalization, and identify customer needs among others. Successful CRM depends on the use of technology such as data mining to organize and synchronize sales, marketing, and customer service among others. This paper explores customer relationship management particularly the data mining technique and its importance in an organization. Every business is highly dependent on its customers hence the need to understand and satisfy customer needs, and excellent customer service is an integral part of CRM (Brink and Berndt 2008, p.21) and it is all about being aware of the needs of the customer and respond to them effectively. CRM plays a leading role in business operation as it helps business executives to understand and respond to customer needs in a consistent and effective way. Customer information is the most important part of customer relationship management, and it serves as a critical component of building loyalty (Kincaid 2003, p.47). It is very difficult and challenging to manage countless customers and have many employees to communicate with each customer. Therefore, customer accounts provide necessary information about the customer such as the contact information, order history, and preferences among others. Customer relationship management software assists business executives to keep track of their contacts and schedules. Moreover, CRM systems help salespeople to keep track of customer interactions, and advances in technology have led to increased use of CRM systems
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