Citibank Case Analysis

Global IT Case Analysis After the turn of the millennium in 2000, Citi desire found itself being pushed along with the weathervane goaded culture that grew issue of the prior decade. In receipt to these pressures Citibank make a concerted effort to yield advance(a) solutions integrated within its current somatic manikin to modify in incorporated nodes with efficient operational processing and web-based banking. Thus, Citibanks e-business schema began to take lot as they developed web-en competentd services that were adapted to reach world-wide markets. This originated with CitiDirect, an information technology (IT) corporate banking platform that launched in 2000 and was small in 2003 when they introduced TreasuryVision. This push into e-business was developed within the framework of Citibanks corporate strategy, which is to differentiate itself from other global banks by utilizing an enter bank strategy, where Citibank establishes roots within a country/ neck of the woods as if it were a neighborhood establishment, and leveraging its brand-known offering of higher-up customer service. Citibanks e-business strategy was seen as a sum to deliver on its vision to connect, transform and bring out its customer offerings in a global world.

Citibanks IT-based e-business was able to connect its customers finished web-enabled services that automatically processed and sleek global banking action without the need for delay. It transformed its banking activities by enacting transaction processing, which consisted of back-office activities. Additionally, Citibank was able to dilate its customer base by delivering e-pr! oducts apace and efficiently by dint of its new global infrastructure. The goals of connect, transform and extend were embedded in CitiDirect and allowed Citibank to retire its electronic banking systems all slice supporting its corporate strategy of customer service and localism. Citibanks competitive landscape can be analyzed development Porters five forces....If you want to get a full essay, outrank it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay