Targeting Consumer Behaviour in Sustaining Growth for Online

TARGETING CONSUMER BEHAVIOUR IN SUSTAINING GROWTH FOR ONLINE R E marine RCH R E P O RT P R ESE N TE D BY: field of study -7 -PTMBA [II Year Finance- Div -B] Visahl Agarwal - B001 Karan Mehta Neeta Pai Kavita Shetty - B015 - B018 - B027 Kishori Sawant B038 DIV : B ROLL nary(prenominal) B038 INDEX SR. no(prenominal) CONTENTS PAGE NOS. 01 02 2.1 2.2 2.3 2.4 2.5 2.6 2.7 ABSTRACTS INTRODUCTION KEYWORD RATIONALE LITERATURE take in back CONCEPTUAL MAP SCOPE OF arena LIMITATIONS OF matter ethical motive AND VALUES INVOLVED IN THE STUDY 3 3-7 8 8 8-15 16 17 17 18 3. 3.1 3.2 4 5 6 7 search METHODOLOGY OBJECTIVES TO STUDY: PARTICIPANTS / RESPONDENTS FOR STUDY: RESULTS AND DISCUSSIONS SUMMARY final stop AND RECOMMENDATIONS BIBLOGRAPY APPENDIX 19 19 20-25 27-28 29-30 31 31-35 Page 2 1. ABSTRACT: Our look into area is based on the overall consumer behaviour towards online shop in India. Any business perplex built for elegant service qua lity is based on five bedrock: low price, big range of choices, availability, convenience, and world-wide information round products. The most commonly found ingredient in commercially successful websites, apart from original ideas, is minute analysis of how commonwealth practice session the site.

Hence, for the success of such(prenominal) a business model, it is tiny for an organization to understand its customers preferences and behavior. Our focus would be on the factors which affects the consumers behaviour with respect to online shopping website in India. 2. INTRODUCTION: In this competitive wor ld, the knowledge of new technologies has c! ontributed optimistically towards improving human standard of living. meshwork is one of the results of such invention. Internet is being used by the people for tot up of purposes. Buying and selling of goods is in any case one of the common use of technology. Online shopping as a process where consumers purchase products or services through profits by sitting at home only. Online shopping is more and more getting...If you want to get a full essay, order it on our website: BestEssayCheap.com

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